So you understand that not being on Page 1 of Google is costing you in lost revenue. You know that hiring a company that specializes in Internet Marketing will help get you some of that business your competition now enjoys. The biggest problem is that there is tons of conflicting information on the market today as to which SEO firm is the right one for your business needs. If you depend on the Internet to send you business, then you will want to make the right decision when it comes to hiring an SEO professional.
Below you will find a list of things that you should look for when choosing an SEO company for your business needs.
1. Page Ranking
The reason you are hiring an SEO company is to rank high in Google’s pages. While no SEO firm controls Google, and therefore can’t guarantee that they can get you to Page 1 and keep you there, they should be able to rank their own website for their relevant keywords. If you can’t find their website, why think they’ll have better luck with yours?
During your interview, the company should be able to give you realistic expectations as to how long it will take for you to see results, and some measure of expected ROI on the investment. If they can’t quantify it, then you should probably back away. Likewise, if they tell you that you’ll see results in days or even weeks, they may be using so-called Black Hat tactics which could get your site banned by Google. Getting on Page 1 can take months, if done correctly.
While there are some SEO firms that will over-charge and under-deliver, the old saying that “you get what you pay for” has some merit. An agency with a low monthly charge may be outsourcing the work to another country, and not have the understanding of what can and should be done themselves. You also need to ask yourself what is the value you will achieve from their work. Doing the job right requires attention to detail, often expensive software tools, and expertise that does not come cheap. But beware of locking into a 12-month contract with no way out.
When you decide to work with an SEO agency, you should not be signing on for life. Indeed, you should not be signing on indefinitely. The company should be able to give you an idea of how long it will take, and when the project will be finished. You and they should be able to mutually decide at what point they have completed the job, and say goodbye.
5. Continuing Education
Google changes their rules every nanosecond, or it seems that way. What they accepted – or even, what they told you they wanted – last month, may not be what they are accepting today. Ask the SEO company what they are doing to actively keep up with Google’s changes. Continuing education takes time and money, but without it, you risk your site being penalized at worst, or just not ranking at best.
Choosing the right SEO Company to market your business is critical to having the success that you crave. Using the tips above will point you in the right direction and put you on the path to a profitable and successful business.