Over the years, we have seen many business owners contract with us to build a website, and then they seem to “check off” that task. Website? Done. That is a huge mistake.
Back in the 1990’s, they may have been able to get away with that tactic. Today? Not a chance.
A website will lose ranking today if there is no periodic addition to its content. If a business hasn’t added or changed anything in 6 years, Google thinks they are no longer in business.
Most websites built today are constructed on CMS, or Content Managment Systems. We build our sites using WordPress. That means our clients can easily, quickly, and efficiently add content without involving us. No lag time, no fees for our updating. Legacy websites built using HTML will still require the services of a web professional to add content, and as such should be updated to WordPress or some other CMS platform. Updating your content is that important today.
Other forms of maintenance can go beyond the boundaries of simple content additions, of course. A business may decide that the structure of the site no longer suits their needs, or they want to include a new menu section. Perhaps they need additional functionality.
Whatever your needs may be, we can assist you. Give us a call at 856-491-9510 to see how we can help.