Carol Harkins (@SouthJerseySEO)
Where’s the best place to hide a dead body?
On Page 2 of the Google Search Results.
No one will ever find it!
But seriously folks
Studies have shown that as many as 92% of searchers do not go past Page 1 of the Google Search Results. If they don’t see something listed that they think matches their needs, they are more likely to try a different search than to scroll through Page 2, 3 and beyond.
So if your business is not on Page 1 of the Google Search Results for keywords describing what you do, or a problem that people have, or something they need, chances are you are losing a lot of business to your competition who are on Page 1.
Just how much is bleeding from your bottom line? That depends on a number of factors, including the demand for your products or services and the revenue that you receive for each new client, customer or patient. If you complete our discovery form, we will research your industry to determine whether you are losing enough to justify investing in a visibility campaign.
What if I told you that for every $1 you gave me, I’d give you $2 back?
Hey, if you told me that, I’d be at my bank right now making as big a withdrawal as I could! We get our clients that kind of return, and more. I wish I could get those kind of returns with every investment I make.
On the other hand, if I don’t find enough potential demand and return on your investment, then I don’t want to work with you. Getting on Page 1 of Google should not just be a challenging exercise for SJSEO. Our goal is to help your business grow.
Sound interesting? Please give us a call at 856-491-9510 or complete our Discovery Form and I’ll get back to you promptly!
So what is so important about SEO?
If you are a business owner and you don’t have a website, then you are not going to be taken seriously. Having a website is really the starting point today for operating a business in this decade. However, even if you do have a website, and even if it looks fantastic, that doesn’t mean that you also have a successful online presence.
A website without visitors is like a tree in the forest that falls when no one is around. It doesn’t make a sound! (At least I prefer to look at it that way!)
But seriously, you need people who are searching for information online for a business that does what you do, to find you. This is the reason why search engine optimization or SEO is important for your website.
1. Search Engine Optimization Turns the Spotlight on Your Website
Search engines use a system of rules, or algorithm, that is continually being refined. The search engine then applies the rules to the information it has collected in its database. The rules tell the search engine how to rank the different sites in accordance to relevance and importance. So when someone uses a keyword to search for information online, the system will display pages and pages of websites that contain the information they are looking for. A website that has been optimized has more potential to be displayed on the first page, and even be on the top ranking, for people to easily find the website.
2. SEO can bring FREE traffic to your website
Advertising is an important aspect of businesses. Millions of dollars are spent for advertising and huge companies actually allocate a huge amount of their yearly budget to it. However for the online world, it’s not all about advertising. Although advertisements can still be placed on websites and even on the search engines themselves, wouldn’t it be nice to have free advertising by placing yourself on top of the search results? You may need to pay for optimization, but once you are ranking, you should enjoy some period of time when you are no longer paying. Of course, in order to get on Page 1, you will have knocked someone else off. They may not know, or care; but you may need to continue your campaign some time down the road.
3. You Get More Brand Trust and Credibility
Common user psychology is that when they search for information and your site appears on top of the page, then you are trustworthy and a credible source of information. In this manner you are helping yourself build brand recognition and credibility.
4. More Visiblity Means More Customers/Clients/Revenue for the Business
It’s nice to be King of the Hill, but even nicer to get revenue because of your position. The more visitors who see your message, the more who will buy. No one knows your metrics but you regarding your conversion rate, but whether you need 10, 1000, or 10,000 visitors to get one sale, wouldn’t you rather get that each day, rather than annually?
These are just some of the things SEO can do for you.
Looking for a push for your brand? Try Marketer’s Center.
Is your website mobile friendly? Why should you care?
If you are watching your website analytics (and you should be!), you have probably seen an upward curve on the number of visitors who come to your site on a mobile device. A few years ago, most sites would see few, if any, visits from someone using a mobile device. Today, that has changed dramatically. While most of my clients are receiving approximately 25 – 30% of visits from people who are mobile, some of my clients get more than half (50%+) of their traffic from a mobile visitor.
Studies have shown that most mobile visitors are frustrated when trying to navigate a non-mobile friendly website. Google agrees. So whether you personally never access a website using a mobile device, or your mobile screen is very large and accommodating, or you prefer viewing the full site on your mobile device, those points are all moot if you want your website to rank on Page 1 of Google.
You can test your site to see if Google finds it mobile friendly. Your Webmaster tools should already give you that information. If you don’t have access to that, go to Google’s test page https://www.google.com/webmasters/tools/mobile-friendly/ and enter your website URL. This tool will only tell you if that particular tested page is mobile friendly, so be sure to test a variety of your site pages. Just because your homepage is mobile friendly doesn’t mean your blog is.
What do you mean, penalize? If your site is not mobile friendly, Google will penalize it by not allowing it to rank on Page 1 of their mobile Search Results. It’s difficult to say if they will bounce it to Page 2, Page 3, or lower. Certainly a lot depends on how mobile friendly your competitors are. This will not impact your desktop Search Results, so if you are on Page 1 when someone searches using a non-mobile device, you will not be penalized. However, with more and more searches being performed from a phone, it doesn’t make sense to ignore this market.
It didn’t make sense before the Google update to have a non-mobile friendly website. But now, you’ll be shooting your business in the foot.
We can help! Call us!